Blog

The Latest Advice & Tips To Help You Advertise Your Business Online

Facebook ads
Pay-Per-Click Advertising (PPC)

Do Facebook Ads Really Work?

Do Facebook Ads really work in gaining new customers for my business? The day I started my first business I wanted to use Facebook advertising… But the question I kept

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Use Technology
Technology

How to Use SME Tech Solutions

From software to appliances, technology can be a small business owner’s best friend. It can help you work more efficiently, find more customers, and save money while doing it. SME

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Content Marketing

The Power of Content Marketing

Content marketing has taken centre stage in the world of digital marketing, proving to be more than just a passing trend. Today, it’s a vital part of any successful marketing

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Network Marketing
Online PR & Influencer Marketing

The Best Marketing Network Techniques

Proven marketing network techniques I have described a few powerful proven marketing network techniques that work during business networking. How to capture your target market Coach yourself to better capture

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SMS & Mobile Marketing

The Power of WhatsApp Marketing

With over 2 billion users worldwide as of 2021, WhatsApp has firmly established itself as a leading platform in the realm of digital communication. Its simplicity, efficiency, and reach make

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Damaged Brand
Brand Marketing

Brand Damage Going Viral

This is a perfect example of how terrible customer service for an airline results in a PR nightmare and horrific brand damage. We want to show you how Dave Carroll,

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Intelligence & Data Analytics

Unlocking Artificial Intelligence

Artificial Intelligence (AI) is rapidly transforming the business landscape across industries, revolutionizing the way companies operate and interact with customers. AI has the potential to automate processes, improve decision-making, and

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Facebook top tips
Social Media Management

Top 23 Facebook Engagement Tips

What is Facebook engagement? Facebook engagement, is the key to getting your followers to engage with your Facebook business page and what you have to offer. If you have not

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Effective sales KPIs
Online Sales

Effective Sales KPIs

Just to recap, a typical KPI in most organisations is the sales budget, which specifies what revenue the business requires per annum or what each sales representative is expected to

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Facebook budget
Pay-Per-Click Advertising (PPC)

How to Budget for Facebook Ads?

Are you wondering what you should budget or spend on your Facebook Ads? Let me tell you a little bit more regarding which strategy would be best to use when

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Sales conversion rate
Online Sales

Sales Conversion Rate for Sales Teams

The Sales Conversion Rate metric measures the effectiveness of your sales team at converting leads into new customers. It’s an important metric for aligning your sales and marketing teams as both teams

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Motivation

To The Lost Entrepreneur

The Business Warriors To every single business warrior and entrepreneur who is feeling lost, who is too scared to start because of failure being a possibility, what others may say,

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Tinder Ads
Digital Buying Behaviour

How to Run Ads on Tinder

Tinder ads why run it? There is a lot of talk going on around running your digital marketing ads on Tinder. And yes, it’s a very controversial topic… Are these

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Social Media Advertising

2024 Facebook Ad Updates

Don’t miss out on Facebook’s 2024 updates to their ads The ad objectives within Meta Ads Manager have undergone revisions to provide you with better alignment options for your business

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Facebook Ads Not Working
Pay-Per-Click Advertising (PPC)

Why Are Facebook Leads Not Buying?

If you have been running Facebook Lead Generation campaigns, you must have been wondering and asking yourself, why your Facebook leads have not been buying from you. Follow my Blog

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UX
Customer Experience

How to Create a UX-Friendly Website

Why is a website important? Understanding how to create your website is important for sales. This cannot be overstated. Having an online presence through your website enables you to reach more consumers. The

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email marketing
Email Marketing

How to Do Email Marketing

The real beauty and power of email marketing are that it allows you to deliver your message directly to an individual who actually wants to hear from you. Let me

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Digital Marketing Strategy

Lead Generation Funnel Model

Navigating the complexities of online lead generation demands more than a basic advertisement; it requires a strategic approach tailored to your business’s unique needs. In our latest video blog, one

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Social Media Advertising

The Facebook Ad Auction System

Choosing the correct bid strategy will help guide your bidding approach in ad auctions. The appropriate bid strategy can contribute to achieving tangible business outcomes, such as heightened total sales,

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