Digital Marketing Strategy
Why is Your Business Not Going to Make It?
If you own a business you know exactly how hard it is, not only to run your business, but also to find new prospects for your business, build the brand,
Blog
The Latest Advice & Tips To Help You Advertise Your Business Online
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Online Sales
Get More Clients for Your Service Business for Free
Get more clients for free, impossible! Getting more clients can be expensive, but here is where and how you can get them. It has come to a point that free
Pay-Per-Click Advertising (PPC)
How to Create a Facebook Business Page
So, you are reaching out to millions of new customers for your business, but not getting traffic, why? Allow us to show you the importance of a Facebook business page,
Customer Experience
How to Create a UX-Friendly Website
Why is a website important? Understanding how to create your website is important for sales. This cannot be overstated. Having an online presence through your website enables you to reach more consumers. The
Email Marketing
How to Do Email Marketing
The real beauty and power of email marketing are that it allows you to deliver your message directly to an individual who actually wants to hear from you. Let me
Brand Marketing
Brand Awareness Is the Key to Business Success
Learn how to create brand awareness and positively impact your marketing efforts, customer perception, top-line profitability and revenue. Brand awareness background Have you ever heard people refer to themselves as
Pay-Per-Click Advertising (PPC)
How to Budget for Facebook Ads?
Are you wondering what you should budget or spend on your Facebook Ads? Let me tell you a little bit more regarding which strategy would be best to use when
Conversion funnels
Business Growth Based on Conversion Funnels
So, why are Lead Conversion Funnels Crucial for Business Growth? Let us give you some insight into the WHY! Before we get all “fancy” with technical terms, I’d like to explain what
Pay-Per-Click Advertising (PPC)
Facebook Marketing and Engagement Strategy
Having a Facebook marketing strategy and plan is the difference between businesses that succeed with Facebook and the ones that crash and burn. Let me show you how you can
Business Model
Create a Simple Profitable SME Business Model
A business model is an overview of your business, on a single page. A business model is your game plan. Much like you have seen in movies, where the coach
Digital Buying Behaviour
How to Run Ads on Tinder
Tinder ads why run it? There is a lot of talk going on around running your digital marketing ads on Tinder. And yes, it’s a very controversial topic… Are these
Pay-Per-Click Advertising (PPC)
Do Not Rely on Facebook’s Organic Reach
Facebook’s organic reach has had a very slow death over the last couple of years. This is due to Facebook making an astonishing announcement. When launching a post, sadly, business
Intelligence & Data Analytics
Unlocking Artificial Intelligence
Artificial Intelligence (AI) is rapidly transforming the business landscape across industries, revolutionizing the way companies operate and interact with customers. AI has the potential to automate processes, improve decision-making, and
Pay-Per-Click Advertising (PPC)
Do Facebook Ads Really Work?
Do Facebook Ads really work in gaining new customers for my business? The day I started my first business I wanted to use Facebook advertising… But the question I kept
Content Marketing
The Power of Content Marketing
Content marketing has taken centre stage in the world of digital marketing, proving to be more than just a passing trend. Today, it’s a vital part of any successful marketing
Online Sales
Effective Sales KPIs
Just to recap, a typical KPI in most organisations is the sales budget, which specifies what revenue the business requires per annum or what each sales representative is expected to
Pay-Per-Click Advertising (PPC)
Why Are Facebook Leads Not Buying?
If you have been running Facebook Lead Generation campaigns, you must have been wondering and asking yourself, why your Facebook leads have not been buying from you. Follow my Blog
Online Sales
Sales Conversion Rate for Sales Teams
The Sales Conversion Rate metric measures the effectiveness of your sales team at converting leads into new customers. It’s an important metric for aligning your sales and marketing teams as both teams
Digital Marketing Strategy
Stop Wasting Time And Start Digital Marketing
In this blog post, we will talk more about how to move away from the traditional marketing dead horse style, and embrace online and digital marketing… At one point, online
SMS & Mobile Marketing
The Power of WhatsApp Marketing
With over 2 billion users worldwide as of 2021, WhatsApp has firmly established itself as a leading platform in the realm of digital communication. Its simplicity, efficiency, and reach make
Digital Buying Behaviour
How to Capture Your Target Audience
When it comes to capturing your target audience with hooks, you need to think bigger. The days of creating still images for your ads are long gone. The best way
Brand Marketing
Brand Damage Going Viral
This is a perfect example of how terrible customer service for an airline results in a PR nightmare and horrific brand damage. We want to show you how Dave Carroll,
Technology
How to Use SME Tech Solutions
From software to appliances, technology can be a small business owner’s best friend. It can help you work more efficiently, find more customers, and save money while doing it. SME
Digital Marketing Strategy
Professional Strategic Digital Marketing
Where do you start if you want to implement a strategic digital marketing process? Most people don’t even know why they need digital marketing, never mind where or how to
Business Model
How to Calculate a Return On Investment (ROI)
So what is a return on investment? The return on investment is a financial performance measure that is used to evaluate the efficiency of an investment. Return on investment is