About RAS Digital Marketing
Built On Experience. Focused On Supplement Brand Growth.
Since 2011, RAS Digital Marketing has supported over 800 businesses across 15 countries. Today, we help established supplement, nutraceutical and wellness brands increase online sales, improve customer retention and achieve sustainable growth.
Our Mission
Our mission has remained unchanged since 2011: to help ambitious businesses turn marketing into a dependable driver of sales, customer loyalty and long-term growth. For supplement, nutraceutical and wellness brands, this means bringing strategy, paid media, eCommerce, sales funnels and customer retention together around clear commercial goals.
- Attract the right customers with clearer positioning and stronger demand
- Convert more interest into measurable online sales
- Build lasting customer relationships that increase repeat purchases
From Online Education To a Specialist Supplement Marketing Agency
After nearly seven years of working with supplement and health and wellness businesses, around 90% of our client work now falls within this market. RAS has become a specialist supplement marketing agency focused on the commercial challenges behind brand growth, from creating demand and improving eCommerce conversion to increasing retention and customer value.
RAS moved its head office to Cape Town and began focusing more deliberately on established businesses. By this stage, supplement and health and wellness companies represented a growing share of our work. Our team had also developed a deeper understanding of the advertising, sales and retention challenges within the sector.
The pandemic forced businesses across the world to change how they attracted, served and communicated with customers. RAS expanded its support to businesses of different sizes and sectors, helping them move more of their marketing, sales and customer communication online. This period also brought considerable growth to our team.
The company was officially rebranded as RAS Digital Marketing. The new name reflected what the business had become and represented the structured marketing approach we had developed through years of training, campaign management and direct client work.
By 2016, digital marketing had become the strongest part of the business. As Facebook, Google and other digital platforms became more important to business growth, we shifted our focus towards marketing strategy, campaign management, lead generation and online sales.
As our online courses gained momentum, we began teaching small business owners how to build and manage their own digital marketing campaigns. Our webinars and training sessions soon led businesses to ask us for direct support, marking the beginning of our work as a digital marketing service provider.
RAS began in a small apartment in the UAE as an online education business created to deliver practical courses to business owners. To reach those customers, we had to learn how to market online using the limited channels available at the time, including Google Ads and early Facebook campaigns.
From Strategic Direction To Measurable Delivery
Supplement brands operate in a market where trust, product education, advertising restrictions and repeat purchase all affect performance. Our role is to turn that understanding into stronger decisions and better execution, from the first customer interaction through to long-term retention. Everything we develop for your brand remains private, protected and built around your commercial goals.
