Learn how to create brand awareness and positively impact your marketing efforts, customer perception, top-line profitability and revenue. Brand awareness background Have you ever heard people refer to themselves as
When it comes to running effective Facebook ad campaigns, every setting and adjustment you make plays a critical role in determining your ad’s success. One such setting that has the
Content marketing has taken centre stage in the world of digital marketing, proving to be more than just a passing trend. Today, it’s a vital part of any successful marketing
Having a Facebook marketing strategy and plan is the difference between businesses that succeed with Facebook and the ones that crash and burn. Let me show you how you can
Introduction to website branding If you want to build an irresistible brand, then you need to have a clear idea of what your website brand is about and what it
Introduction to a Pixel and API The new Conversion API and Facebook Pixel will allow you to track your Facebook advertising return, but they have unique functions from each other.
The Sales Conversion Rate metric measures the effectiveness of your sales team at converting leads into new customers. It’s an important metric for aligning your sales and marketing teams as both teams
Get more clients for free, impossible! Getting more clients can be expensive, but here is where and how you can get them. It has come to a point that free
Blog posting is important Keeping people interested in your blog, whether it is a business or personal blog, is key to attracting a lot of regular visitors. Many blogs have
What is PPC advertising? If this is your first time wanting to use PPC advertising, you may be wondering what this is all about. Also, what are keywords used for
In the ever-evolving world of digital marketing, staying ahead of the competition is crucial for businesses. One effective tool to help with this is a SWOT analysis. A SWOT analysis
What is Facebook engagement? Facebook engagement, is the key to getting your followers to engage with your Facebook business page and what you have to offer. If you have not
So, why are Lead Conversion Funnels Crucial for Business Growth? Let us give you some insight into the WHY! Before we get all “fancy” with technical terms, I’d like to explain what
Prior to launching your ads on Facebook or Instagram, Facebook conducts a review in accordance with Meta Advertising Standards. This process is automatic and occurs before the ads commence, with
From software to appliances, technology can be a small business owner’s best friend. It can help you work more efficiently, find more customers, and save money while doing it. SME
The real beauty and power of email marketing are that it allows you to deliver your message directly to an individual who actually wants to hear from you. Let me
PPC brand awareness introduction When you come up with a great idea or launch a new business or brand, how do you get your name out there? How do you
In today’s fast-changing world, many churches feel the strain of doing more with fewer resources. Attendance patterns are shifting. Digital tools can seem overwhelming. And ministry teams often find themselves
Why is a website important? Understanding how to create your website is important for sales. This cannot be overstated. Having an online presence through your website enables you to reach more consumers. The
Where do you start if you want to implement a strategic digital marketing process? Most people don’t even know why they need digital marketing, never mind where or how to
Introduction to blog spammers Blogs are now an extremely popular and important part of the internet where millions of people blog every day. As blogs have evolved over the years,
Choosing the correct bid strategy will help guide your bidding approach in ad auctions. The appropriate bid strategy can contribute to achieving tangible business outcomes, such as heightened total sales,
With over 2 billion users worldwide as of 2021, WhatsApp has firmly established itself as a leading platform in the realm of digital communication. Its simplicity, efficiency, and reach make
Popularity and expertise are not quite the same things. If you are in the market for a digital marketing expert, try to ensure that the person you choose is an
Are you wondering what you should budget or spend on your Facebook Ads? Let me tell you a little bit more regarding which strategy would be best to use when
Tinder ads why run it? There is a lot of talk going on around running your digital marketing ads on Tinder. And yes, it’s a very controversial topic… Are these
Do you want to know more about how you can unlock millions of leads and customers for your business? Then read further… When it comes to marketing your business both
Proven marketing network techniques I have described a few powerful proven marketing network techniques that work during business networking. How to capture your target market Coach yourself to better capture
Scaling your Facebook paid ads is crucial for expanding reach, increasing conversion rates, and optimizing performance. When done effectively, it ensures that your ads reach a broader audience without diminishing
Did you hear about how Kellogg’s used an online Facebook fun game to help give them better engagement? How do they use this digital marketing strategy across the board in other social
Programmatic advertising is a revolutionary approach to digital marketing. It uses automated technology to buy and sell online ad space. This method leverages algorithms and real-time bidding (RTB) to target
Today’s churches are navigating new challenges—irregular attendance, digital fatigue, stretched ministry teams, and a rapidly shifting culture. Staying faithful and effective requires more than good intentions; it calls for clear
In today’s competitive digital landscape, cost-effective Facebook advertising has become a top priority for businesses looking to maximize their return on investment (ROI) without overspending. If you’re searching for ways
Just to recap, a typical KPI in most organisations is the sales budget, which specifies what revenue the business requires per annum or what each sales representative is expected to
How to set up your Mailchimp autoresponder In this blog you will learn, Setting Up Your MailChimp Autoresponder, to help your business nurture your cold leads into paying customers. You will see
In today’s digital age, consumers are more informed and discerning than ever before. In fact, 92% of online consumers read product reviews before making a purchase. This staggering statistic highlights
In today’s dynamic and demanding business environment, especially within digital marketing, entrepreneurs and business owners face constant challenges. With ever-shifting trends, emerging technologies, and evolving consumer behaviors, resilience has become
Introduction to the business life cycle Business owners should understand that the business life cycle is a deliberate phased strategy. And is based on the characteristics the business demonstrates at
There’s one thing all of our businesses have in common, and that is that we market to humans. This is a fundamental step that most businesses are getting wrong. They
When it comes to running successful Facebook Ads, your bidding strategy plays a crucial role in determining whether your campaigns will thrive or fall short. Whether your goal is to
Don’t miss out on Facebook’s 2024 updates to their ads The ad objectives within Meta Ads Manager have undergone revisions to provide you with better alignment options for your business
Digital marketing strategy for millennials Building an effective digital marketing strategy for millennials begins with a clear understanding of their unique characteristics. Stay reading to find our tips for a
In this blog post, we will talk more about how to move away from the traditional marketing dead horse style, and embrace online and digital marketing… At one point, online
A business model is an overview of your business, on a single page. A business model is your game plan. Much like you have seen in movies, where the coach
So what is a return on investment? The return on investment is a financial performance measure that is used to evaluate the efficiency of an investment. Return on investment is
What is employee disengagement? Employee disengagement is rampant because people spend at least 45 hours of the 168 hours a week at their place of work. The expectation is that
What is traditional marketing? Traditional marketing is nothing new… keep reading, Traditional Marketing Way Back in The Day. As is it was a form of marketing that we have been
In the world of digital marketing, Facebook ad campaigns are a popular and highly effective way to reach target audiences, drive engagement, and generate leads. However, many myths and misconceptions
If you have been running Facebook Lead Generation campaigns, you must have been wondering and asking yourself, why your Facebook leads have not been buying from you. Follow my Blog
In boardrooms across South Africa, retail executives are asking one fundamental question: Are we spending our marketing budget in the right place? The answer, more often than not, is misleading
When planning a Facebook Ads campaign, one of the most common questions is, “What budget should I set?” The answer is not a one-size-fits-all, it varies depending on your unique
Navigating the complexities of online lead generation demands more than a basic advertisement; it requires a strategic approach tailored to your business’s unique needs. In our latest video blog, one
What is keyword bidding? Are you trying to increase your sales and ever thought of using a keyword bidding strategy to increase your profitability? PPC advertising is a great way
In this blog post, we will talk more about how to move away from the traditional marketing dead horse style, and embrace online and digital marketing… At one point, online
Why are your sales teams not calling your leads? Why are your sales teams not picking up the phone and calling your leads? As a business owner, you’re probably wondering
Do Facebook Ads really work in gaining new customers for my business? The day I started my first business I wanted to use Facebook advertising… But the question I kept
When it comes to capturing your target audience with hooks, you need to think bigger. The days of creating still images for your ads are long gone. The best way
The Business Warriors To every single business warrior and entrepreneur who is feeling lost, who is too scared to start because of failure being a possibility, what others may say,
This is a perfect example of how terrible customer service for an airline results in a PR nightmare and horrific brand damage. We want to show you how Dave Carroll,
Why are sales KPIs mission-critical? Why are KPIs an important part of the planning process? The truth is, plain and simple. Sales KPIs are mission-critical for a business to be
Facebook Lead Generation ads can bring in thousands of new leads for your business, let me show you how you can do this… What I personally like about this marketing
So, you are reaching out to millions of new customers for your business, but not getting traffic, why? Allow us to show you the importance of a Facebook business page,
If you own a business you know exactly how hard it is, not only to run your business, but also to find new prospects for your business, build the brand,
Facebook’s advertising platform is one of the most effective tools for digital marketers. With its robust targeting capabilities and wide audience reach, it has become a go-to option for businesses
Have you ever wondered what the most dangerous mindset in business could be? No, it’s not “fake it till you make it”, it actually comes in a similar phrase which
Artificial Intelligence (AI) is rapidly transforming the business landscape across industries, revolutionizing the way companies operate and interact with customers. AI has the potential to automate processes, improve decision-making, and
Do you know how the brand, giant, IKEA became the household name that it is today? Keep reading to find out how IKEA strategized and still leverage buying behaviour in
Facebook’s organic reach has had a very slow death over the last couple of years. This is due to Facebook making an astonishing announcement. When launching a post, sadly, business
