Date of issue: 22 March 2025
Revision: 7
Welcome to RAS Digital Marketing’s Privacy Policy.
1. INTRODUCTION
1.1. This Privacy Policy replaces all previous Privacy Policies and is effective from the date of issue as reflected above.
1.2. Acceptance of this Privacy Policy also signifies agreement with the Terms and Conditions.
1.3. RAS Digital Marketing (Pty) Ltd (“Service Provider”) is a business committed to providing online digital marketing services for small to medium-sized companies.
1.4. The Service Provider understands the importance of any User/Client’s right to privacy and, in turn, the protection of their personal data.
1.5. This Privacy Policy describes the practices followed in collecting, using, and protecting personal data obtained through the website or provided by the User/Client.
1.6. The Service Provider, registration number 2019/191867/07, is based in Cape Town, South Africa, 8001 and is accessible online at www.rasdigitalmarketing.com for contact and further information.
2. COMPLIANCE
2.1. The Service Provider collects and processes the User/Client’s personal data in accordance with this Privacy Policy and the GDPR/POPI/PAIA Policy Manual, which is available on request.
2.2. This Privacy Policy outlines the User/Client’s rights and the Service Provider’s obligations, explaining how, why, and when personal data is processed.
2.3. This Policy complies with Section 51 of the Promotion of Access to Information Act (PAIA, 2000) and addresses the requirements of the Protection of Personal Information Act (POPI Act No. 4 of 2013).
2.4. This Privacy Policy also incorporates, where applicable, the provisions of the General Data Protection Regulation (EU Regulation 2016/679) (“GDPR”) and shall be interpreted and applied in conjunction with the data protection laws of the Republic of South Africa.
3. DEFINITIONS
3.1. “Client” refers to the individual or entity to whom the Service Provider delivers services upon receipt of payment.
3.2. “Data message” means a data message as defined by the Electronic Communications and Transactions Act No. 25 of 2002, including but not limited to an email message.
3.3. “GDPR” means the General Data Protection Regulation (Regulation 2016/679 of the European Parliament and Council).
3.4. “Personal Data” means personal data as defined in the POPI Act and GDPR.
3.5. “POPI Act” means the legislation governing individual personal information within South Africa.
3.6. “Third-Party Services” means services provided by entities other than the Service Provider, which may be procured by either the Service Provider or the Client.
3.7. “User” refers to any individual accessing the Website, clicking on links, or providing supplementary data.
3.8. “User/Client” denotes that this Privacy Policy applies to both Users and Clients, regardless of whether a service has been acquired.
3.9. “Website” refers to the Service Provider’s web pages detailing services offered.
4. PERSONAL DATA COLLECTION
4.1. The Website collects non-personal data from all visitors, including but not limited to the frequency, duration, and popularity of visits.
4.2. Behavioural data collected includes:
4.2.1. Number of page views
4.2.2. Number of unique visitors
4.2.3. Average time spent on the Website
4.2.4. Common entry and exit points
4.3. This aggregated, non-personal data is analysed by the Service Provider and third-party platforms and may be shared with third-party media and research organisations for industry benchmarking.
4.4. The Service Provider’s web servers also collect IP addresses for diagnostic and monitoring purposes, including location-based usage data.
4.5. When clicking links that require further processing, the User/Client may provide personal data voluntarily.
4.6. Personal data provided may include first name, last name, email address, and telephone number if required to deliver services. Additional data will only be requested when necessary for service delivery, and data collection is limited to what is essential.
4.7. The Service Provider does not collect special categories of personal data as defined by the POPI Act.
5. PERSONAL DATA USAGE
5.1. Personal data is retained only for the necessary duration and used solely for the purposes specified in this Privacy Policy and Terms and Conditions.
5.2. Use of personal data includes:
5.2.1. Responding to User/Client enquiries submitted via the Website or email.
5.2.2. Sharing necessary personal data with third-party service providers strictly for delivering the requested services in accordance with the Terms and Conditions.
6. COOKIES
6.1. Cookies are used to enhance the browsing experience, collect non-personal data, support performance monitoring, and online payments, and test new functionalities.
6.2. Users/Clients may opt out of cookie use by adjusting their browser settings. However, this may limit access to certain pages and services.
7. USER/CLIENT RIGHTS
7.1. Users/Clients have the right to request access to personal data, including:
7.1.1. What personal data is held
7.1.2. The purpose of processing
7.1.3. Categories of personal data
7.1.4. Recipients of personal data
7.1.5. Data retention periods
7.1.6. Source of data, if not collected directly
7.2. Users/Clients may request rectification or completion of inaccurate or incomplete data by completing and submitting FORM-3 to informationofficer@rasdigitalmarketing.com.
7.3. Users/Clients may also request deletion of data or restrict its processing by submitting FORM-3.
7.4. Users/Clients can opt out of email communications at any time. Upon opting out, communications will cease.
7.5. Verification of basic identity information may be requested before fulfilling any of the above requests.
8. PERSONAL DATA DISCLOSURE
8.1. The Service Provider may make use of integrated third-party services, such as Google Analytics, Google Ads, Facebook Ads, or similar platforms, which may independently collect and process User/Client personal data via tracking technologies such as cookies or pixels. In such cases, these third-party platforms act as independent data controllers under their respective privacy policies. The User/Client’s continued use of the Website constitutes consent to the use of such platforms, where applicable, subject to cookie preferences and consent mechanisms provided.
8.2. Personal data will not be shared with any other third parties without the User/Client’s consent unless required by law or as described in this Policy or the Terms and Conditions.
9. PERSONAL DATA STORAGE
9.1. The Service Provider implements all reasonable technical and organisational measures to safeguard personal data against misuse, interference, loss, unauthorised access, modification, or disclosure.
9.2. Personal data is collected only when voluntarily submitted by the User/Client and is stored in secure, access-controlled data centres located in jurisdictions such as the United Kingdom, United States, Netherlands, Germany, Singapore, and Australia. By using the Website, the User/Client consents to the offshore storage and processing of their data in these locations.
9.3. Users/Clients retain the right to request the deletion of their personal data at any time by submitting FORM-3 to the Information Officer.
9.4. All individuals and entities involved in processing or managing personal data—including employees, contractors, and authorised third-party service providers—are contractually bound by strict confidentiality obligations.
9.5. The Service Provider may integrate with external platforms such as Google and Facebook, which may independently collect and process User/Client data as data controllers under their own privacy policies. While the Service Provider takes reasonable steps to ensure secure and lawful integration with such platforms, it shall not be held liable for any unauthorised processing or access that arises from the actions of these third parties, unless directly resulting from the Service Provider’s negligence or breach of its obligations under the POPI Act, GDPR (where applicable), or any other relevant data protection legislation.
10. THIRD-PARTY PROVIDERS
10.1. The Service Provider may engage third-party providers for service delivery. Personal data will only be shared with such providers when necessary and with appropriate confidentiality safeguards.
11. THIRD-PARTY PLATFORMS
11.1. The Website may contain links to third-party blogs, forums, wikis, or social media platforms. Users/Clients should exercise caution when sharing data on such platforms. The Service Provider is not responsible for their privacy practices.
12. DATA RETENTION PERIOD
12.1. Personal data will be retained only for as long as it is necessary to fulfil the purposes for which it was collected, including:
12.1.1. Compliance with legal, regulatory, tax, accounting, or reporting obligations;
12.1.2. Resolving disputes;
12.1.3. Enforcing contractual agreements; or
12.1.4. Supporting the delivery of services requested by the User/Client.
12.2. In general, personal data will not be kept for longer than 5 years after the last interaction with the User/Client, unless a longer retention period is required or permitted by law.
13. AGE RESTRICTION
13.1. This Website is not intended for individuals under the age of 18. The Service Provider does not knowingly collect or maintain data from persons under 18.
14. PRIVACY POLICY CHANGES
14.1. The Service Provider may update this Privacy Policy from time to time. Updated versions will be posted on the Website. Continued use implies acceptance of any changes.
15. POPI COMPLIANCE POLICY MANUAL
15.1. For more information, the Service Provider’s POPI/PAIA Policy Manual can be requested via informationofficer@rasdigitalmarketing.com or downloaded via the Website.
16. CONTACT US
16.1. The Service Provider commits to processing personal data in accordance with this Privacy Policy, its POPI Compliance Manual, and applicable data protection laws.
16.2. Questions or concerns may be directed to the Information Officer.
