Lize-Mari Ras

Lize-Mari Ras

How to Do Email Marketing

email marketing

The real beauty and power of email marketing are that it allows you to deliver your message directly to an individual who actually wants to hear from you. Let me share the road to success using Email Marketing / Internet…

Sales Conversion Rate for Sales Teams

Sales conversion rate

The Sales Conversion Rate metric measures the effectiveness of your sales team at converting leads into new customers. It’s an important metric for aligning your sales and marketing teams as both teams will use this metric to determine the quality of leads.…

How to Use SME Tech Solutions

Use Technology

From software to appliances, technology can be a small business owner’s best friend. It can help you work more efficiently, find more customers, and save money while doing it. SME Tech Solutions can help small business owners leverage limited capital…

Effective Sales KPIs

Effective sales KPIs

Just to recap, a typical KPI in most organisations is the sales budget, which specifies what revenue the business requires per annum or what each sales representative is expected to bring home, during a given period. Let me share more…

Brand Damage Going Viral

Damaged Brand

This is a perfect example of how terrible customer service for an airline results in a PR nightmare and horrific brand damage. We want to show you how Dave Carroll, the man who became a YouTube sensation after he wrote…