What is a Lead Magnet and How Can You Get More Leads by Using It?
A question I get asked a lot is “what is a lead magnet?”, which lead magnet is right for my business, and how will it help me in gaining more leads.
So, a lead magnet as explained in the video, is something of value which you can exchange for a prospect’s information.
I designed these microblogs specially for you to use practically. Please feel free to ask me any questions regarding this topic. Please use the comment section below for this.
It’s hard to explain which lead magnet is right for you.
As no business is the same. I personally, have found that what has worked best for us, has been to give them a taster of our service as a lead magnet. This then in exchange, for their information in our Facebook campaigns.
Did you know that 99% of people will not buy from you in the first touch-point they have with you or your brand online!
So, this is where a lead magnet comes in.
The aim with a lead magnet is to give your prospect something of value in exchange for their information. As well as permission to tell them more about what you offer.
By doing this you will save money, in not having to re-market to them in Facebook and spend more money each time your ad appears in their news feed.
Create a Segment
You can also create a segment in your Facebook ad that stops your ad from being shown to people who have already signed up for your free lead magnet. Saving you a lot of money by not having your ad to go out to people who have already given you their info.
Note that you will have to setup an auto-responder to help you with this process in emailing your leads. Or you will spend the rest of your life in front of your computer, manually sending each new lead your lead magnet.
If you have any questions, please feel free to use the comment section below here. I will reply to you in this microblog.
This video series has been filmed by Baker Brothers Studios