Use Facebook Audience Insights Before Advertising on Facebook
Using Facebook audience insights is a must before running any ad on your Facebook business page.
In 2019, it was reported that Facebook now has more than 2 billion people on the platform. Facebook has given us as business owners the ability to access all of them with a click of a button.
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I am 100% positive that you will not want to sell your product or service to most of the 2 billion people on there!
This is why you are going to want to use Facebook audience insights to help you filter through those people. Find the audience who would be more interested/warm in what you have to offer, reducing the ad spend of going to people who will not be interested at all.
Facebook audience can do more than just help you target the right people on Facebook. We use this tool to also help us research markets that could be interested in what our customers have to offer, before launching a campaign.
The Facebook insights combined with our data can also give us an idea to what it could cost to reach this audience for our customers. As well as how many leads could be expected with a selected budget
If you have any questions, please feel free to use the comment section below here. I will reply to you in this microblog.
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