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Much like building a home, the home’s quality and durability is not just found in the construction of the home, but in the foundation that has been formed underneath the home.

Any business you start, should have a sound foundation, and this seems to be something most agencies overlook, and it’s due to the lack of business knowledge and skills.

As entrepreneurs, and small business owners, we seem to think that if we have the skills, it automatically makes us good business owners.

Unfortunately, this is not true, and most agencies fail because they were started on a poor foundation, due to the lack of proper knowledge and expertise.

In this section we are going to cover what a good foundation should have, to ensure your agency not only starts the right way but also has the best chance to grow as soon as you start to gain traction.

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