Stop Trying to Show People How Perfect Your Facebook Business Page is
I personally love this type of post. Showing people that you’re not perfect, that making a product or creating a service doesn’t always run smoothly. But in the end the product or solution you have created has a perfect and professional outcome. This is the best way to get people to relate to you, and building trust.
Let me give you an example
I follow this one woodworking business online, and being an ex-woodworker myself, I personally know all the problems and things that go wrong when creating a master peace.
I designed these microblogs specially for you to use practically. Please feel free to ask me any questions regarding this topic. Use the comment section below for this please.
What this small business did, was post videos every day of this beautiful table that they were making. They showed the plan on day-1, and the next day they showed the timber that arrived, and so it went on, each step along the way.
This process went on for a couple of days, and in the end, the table that they had created was a master peace.
As it took shape
I watched them not only finish this beautiful table, but also watched them struggle through some of the manufacturing parts. From trying to get the timber straight, to having problems in getting the colour just right in the final paint job.
So, as an outsider, not only did I feel part of the process, but I could also justify the price that they were selling this table for in the end. Because I followed them every step of the way, and understood the gruelling work that went into the table.
Engage with your customer online
You make people feel part of the process, by showing them what you do, while creating and designing a product or service. Show them what you struggled with during shaping of this master peace. In other words, being more human online, can really help your engagement rate go through the roof!
If you have any questions, please feel free to use the comment section below here. I will reply to you in this microblog.
This video series has been filmed by Baker Brothers Studios