STOP! Trying to Sell Your Products and Services on Facebook.
Yes, I want you to stop trying to sell your products or services on Facebook!
Facebook should be used for marketing, not sales, it is a place for engagement. Most people get this wrong, especially the small businesses. They have small budgets and little time to create strategies to help convert their prospects from leads into customers.
Just because you have a small budget, it doesn’t mean that you have to combine, and stuff everything from gaining prospects to leads, and selling into one ad, in a 5 min time frame!
No, please don’t do that!
What Facebook is
Facebook must be seen as a marketing channel. This is where you build relationships with your prospects and then work through a process of communication. All this will happen via email or phone calls etc. to eventually selling to them. Keyword here is “process”.
I designed these microblogs specially for you to use practically. Please feel free to ask me any questions regarding this topic. Please use the comment section below for this.
Make use of Facebook to help you in making that first connection. I could really go on for days about this process, but I’d prefer to keep this microblog short.
To give you an idea, on how this process should work, I have listed the process in short for you below:
- Use Facebook to gain leads, these leads are known as unqualified leads
- Next, ad these new leads to a mailing journey from where you email them and keep in contact with them
- You will find that after emailing your leads over a selected period of time, the leads have started to trust your brand more. Some of them will be interested in learning more on what you have to offer
- This pushes your leads into your sales funnel. You will now work with them one on one, through personal emails, or phone calls to turn them into potentials
- Once your leads have converted to potentials, you’re going to want to strike, and close the sale.
As you can see, I used Facebook to help me create that first touch-point with my future customers. I did not sell from the word go. I gave them value, and kept doing this to help my leads go from prospects to leads, then potentials. Finally customers.
This process works, trust me!
If you have any questions, please feel free to use the comment section below here. I will reply to you in this microblog.
This video series has been filmed by Baker Brothers Studios