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Setting a Goal for Your Facebook Pixel

 In Facebook Advertising

Great job! By now you should have added in your Facebook pixel to your website. Next you’re going to want to set a goal for your Facebook pixel.

When running ads in your Facebook business page, you’re going to want to set a goal for your campaign. In order that you can track how many people have reached this goal, and measure to see if your ad is working. In addition to see whether or not, it is actually helping your business in gaining leads or sales.

The goal that you will set will also align with your LTV known as “life-time value of your customer”, I will be covering the LTV in a later video.

I designed these microblogs specially for you to use practically. Please feel free to ask me any questions regarding this topic. Please use the comment section below for this.

When setting this goal, it’s important for you to understand your Facebook data, you’re going to want to login after plus minus 7 or 30-days to view the data and see how many people have reached this goal.

At RAS Digital Marketing, I like to set goals on different stages of the marketing funnel, such goals include:

  • Tracking how many people convert into leads
  • How many of those people reach the next goal of visiting our website
  • And lastly how many of those people converted into sales

By doing this with Facebook I can split our leads, and understand who is coming from Facebook, as well as who of our leads and customers are coming from other marketing channels.

If you have any questions, please feel free to use the comment section below here. I will reply to you in this microblog. 

This video series has been filmed by Baker Brothers Studios

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