Why did we create this partner program?
Back in 2010, when our founder started his journey in digital marketing, it was a constant uphill battle, for him.
The lack of advice and information on how to start a digital marketing agency was very limiting, as he found out a couple of months later, growing the agency, and keeping his clients was even harder!
10 Years later, the RAS Digital Marketing Agency became one of the top agencies with clients around the world, with two global offices, one in South Africa, and the other in Dubai, with 18 staff members.
“This was no easy task, but it’s amazing what you can do with just a laptop, a small back room, and the drive to succeed!” – Jean-Pierre Ras, Founder of RAS Digital Marketing.
But again, achieving this was no easy task!
The cost of time and the ridiculous amount of money spent just on learning how to set up the agency, while running hundreds of paid campaigns over months, just to find the right strategy in order to acquire new clients, came at a very high price!
The price of not always knowing whether or not what you’re doing is right, and the only way to find out, was testing the process, extremely costly, both in time and money.
Therefore, as an active digital marketing agency, we wanted to pay it forward, and help both up and coming entrepreneurs, and small to medium digital marketing agencies, to learn how to start and grow their own agencies the right way, without having to go through all the expensive testing and learning on their own.
Why do we call this a partner program?
We see each entrepreneur and business owner as our partner, purely because we are in this together!
“Starting and running your own agency is a lonely road, but it doesn’t have to be!” – Jean-Pierre Ras, Founder of RAS Digital Marketing.
When you choose us, we will be working with you and your agency, providing the right information, one-on-one coaching, group sessions, and downloadable tools. We will work closely with you, to help your agency reach the incredible success that you have dreamt of. Remember, your success is our success!
How does this program work?
The Digital Marketing Partner Program will take you through 4 different stages.
It’s important to remember that even if you have already launched your agency, and have been running for a couple of months, you still need to go through each of these stages to ensure your foundation is built on the model, which can help you reach the growth stage.
Most agencies start with a poor foundation, which leads to 70-90% of them failing in their first year. The right foundation is the key. That is why we recommend starting at the beginning, and working your way through the process, in order to create the right foundation.
So, below you can see the 4 different stages. We have also added an estimate on how long this could take you:
- Bootstrap Stage (28-Days or less)
- Startup Stage (2-3 Months or less)
- Stable Stage (3-6 Months or less)
- Growth Stage (6-24 Months or less)
Each stage could be achieved in less time, based on your availability to work on your agency, and marketing budget.
Let’s break down each of the stages, and give you a better overview:
In this stage we will be helping you set up your agency, ensuring that your business structure is in place and your foundation is correct, to start the onboarding process for your first or new clients more efficiently.
In the Startup stage, you will focus on acquiring your first clients. If you already have a couple of clients, this process will help you streamline that process to acquire additional clients. The goal here is to follow the cash flow, and forecast model that is included in this program.
Stability is key here. No agency should enter the growth stage before reaching a more stable stage, from where your clients are seeing results and a good ROAS. In this stage, we will assist you through the partner program to ensure you successfully reach this stage. You will also learn how to use the best digital marketing strategies for your clients, which could result in a better ROAS for them, helping you to keep your clients longer.
Now that your agency has clients, and you have a stable revenue coming in, with a good foundation, and more comfortable with running campaigns, you are ready for the growth stage. In the growth stage, we will be working with you through the partner program, on scaling your agency, going after the million-dollar clients. You’ll also learn how to target clients in different locations around the world, to expand your revenue and team.
So how long could this all take you?
Our goal is to help you achieve this as quickly as possible, but we also know that you might have a full-time day job or limited time available. So, we have designed the partner program to allow you to work on your agency at your own speed.
You can reach your goal of launching your agency, and enter the startup stage in 28-days if you spend between 3-5hrs per day working through the program and on your agency. The startup and stability stages could be reached in 2-12 months based on your own marketing budget, and the time you have available to work on your agency.
It took us as an agency almost 10 years to reach the level that we are at today. So, you can see by having the right advice and partnering with a company that has already been there and achieved it successfully. You can shorten the learning curve, and reach your goals a lot quicker.
Why is this program different?
If you have ever done an online course in digital marketing, you would have noticed that at the end of the day you only have a better understanding of what you should do. Basically, you’ve just read a “nice-to-know” book, because you still have to go and implement it.
This is all fine and dandy, but statistics have shown over and over again that only 10-20% of people complete an online course. The success rate from that percentage of the people implementing it, is 1-5%. With our program, you learn and immediately apply each step as you go.
Our partner program is different!
Think of this as buying a franchise. When you purchase a franchise, the company provides you with the complete setup of your business, all the branding, tools, and training to get your business up and running.
The Digital Marketing Partner Program works in a similar way. Inside this program, we provide you with everything you need to start and grow your agency.
The best part is that you do not pay us a royalty, it’s your agency, and you’re branding. We have no connection to your agency other than the support in the background that helps you and your agency reach your goals.
You might now be thinking, this all sounds great but is this for me?
If you find yourself in any of the below-mentioned segments, this program is probably the perfect fit for you:
We do agree that this partner program is not for everyone, but if you are the type of entrepreneur who has a passion for digital marketing, and owning your own agency, has always been a dream of yours, but you’ve just been feeling a little lost on where to start, then this is definitely for you!
If you are an existing agency, and you have started the process, but find that your agency is not getting enough clients, or when you get a client, you see them disappear down the road due to a poor ROAS, then this is for you.
You might be in a dead-end job and have been thinking about starting your own business and wanting to venture into something new, this could be for you. We would recommend that if this is you, maybe visit some of our blogs and read up on what digital marketing is, before going in this direction.
You are a student
If you are currently studying marketing at a university, or have just completed your degree, and realized that there are not too many work opportunities in this field, and you feel the next best step is to start your own digital marketing agency, because 1 – your parents would support this new venture, and 2 – it will make you financially independent, then this is most definitely for you!
What is included in this partner program?
Below we have listed some of the incredible benefits which you can expect from our partner program:
- 500+ Videos to help you implement every step of the process
- Action plan to ensure you follow a roadmap to reach your goals
- 4 One-on-one coaching sessions per month, with a digital marketing expert
- All the documents that you need to start and grow your agency
- How to price your services to ensure your pricing model helps your agency to grow
- Exposure to other businesses by having your logo listed on our website
- Digital marketing skills, in how to best use Facebook Ads
- How to create and improve your website for the best UX
- Online forms to ask questions, and get expert advice
- Access to your partner program 24/7
- All the needed templates to build campaigns
- Complete tried, tested, and proven Digital Marketing Strategy
- Updates to any new content and tools
- Free access to our paid expert webinars
- Discount coupons to selected software, saving you from paying the full price
- And much, much more…
We are always adding new benefits to this program, and by default, if you join our program, you will get access to it.
How Can You Access This Program?
You will be able to access this program with the following devices:
- Access from any Computer or Laptop
- Access from any Tablet
- Access from any Smartphone
Please ensure that you have access to Microsoft Word, Excel, and PowerPoint, or Google Drive, to use the downloadable tools and templates.
How does the cost work?
You will be able to access this partner program for 6-months at a once-off fee.
Is the fee for the program worth it?
- If you had to pay for the 24 one-on-one coaching sessions, at R1 200 per session, you would pay R28 800
- All the templates and downloads are worth over R30 000
- Each video is valued at R150, and as you will be receiving 500+ videos, all these videos are valued at R75 000.
- If you had to pay us to advertise your logo on our website, it would cost you R2 500/pm for 6 months, the total would be R15 000, (whereas the program includes the ad of your logo).
- And we’ve not even started to calculate the Intellectual Capital that you will receive from over 10 years’ worth of expertise, which is also included in our program as well. This is the part where we Pay It Forward, we share the real and best current expertise with you so that you can create wealth for yourself, your family, and the people you get in touch with.
So, if you had to calculate the total costs of what you will be receiving in this partnership program, it’s valued at R150 000+!
As you can see, we have not even calculated everything. We know that entrepreneurs and small business owners are cash strapped, and still have other costs in your agency to cover, which is exactly why we wanted to make sure that this program is affordable and delivers real results.
Why do we only work with 45 agencies per month?
In order for your agency to have the best chance of succeeding, our team spends a lot of time working with you, as the entrepreneur and business owner, ensuring that you reach your goals and tasks. So, we strongly believe in quality over quantity, making sure you and your agency don’t get lost in the crowd.
When you sign up with us, you can expect our total commitment and focus on you and the success of your agency.
By following this process, it ensures that your agency is not seen as just another number, but a valued business owner, and an independent partner.
So, let’s get started…
We really hope you join us in this partnership program. If you are as passionate about starting and growing your digital marketing agency, as we are, and you have the desire, drive, and motivation to change not just your life, but your client’s businesses as well, then it’s time to take action!
Register for our partnership program right now, and start this thrilling journey right away!