How to Use Facebook Lead Generation

Facebook Lead Generation ads can bring in thousands of new leads for your business, let me show you how you can do this…

What I personally like about this marketing option from Facebook, is that you do not even need a website to capture your customer’s information.

Back in 2016, I was running my Facebook ads for The Learning Tree, and by accident, I found a YouTube video about Facebook Lead Generation.

The video was about using Facebook Leads to gain more customers without having a website.

This brought music to my ears as well as a sigh of relief.

Especially since I had been using Facebook ads to push prospects to my landing pages for years.

So, I thought let’s give this Facebook Lead Generation thing a try…

I went through the process of designing my ad and followed all the steps that Facebook gave me.

Within a day my ad was live, and I left it to run for the next 24 hours.

When I came back to my ad the next day, and opened the data form, to see what had happened…


Inside the Facebook data collection tab, I had gained 48 new leads with the names, contact numbers, and email addresses of people wanting to take me up on my offer which I had created in the Facebook Lead Generation Ad.

Let me share with you how I went about doing this, how I managed to up that number of 48 to more than 300 people every 24 hours, and how you can do the same for your business.

What is Facebook Lead Generation & How Does it Work?

Before you go ahead and dive into creating your first Facebook Lead Generation ad, I need to explain a little more about how it works.

Before moving on, I just want to mention that if you are using Facebook for your business, then you should read my blog post on Facebook Organic is dead, this will give you better incite as to why we are all moving to paid ads.

What is Facebook Lead Generation?

Facebook Lead Generation uses a 4-step process that allows your prospects to see an offer from your business.

Your prospects then decide whether to act on that offer and hopefully end up giving you their details and becoming a new lead for your business.

I have broken down this process into each step in the image below. You will also see a basic overview of this in my video.

Step 1: The Facebook News Feed Ad

In your prospect’s news feed, they will see your ad that looks something like the image in Stage 1. It’s a short offer, and action is required if you would like to find out how to get the offer.

Step 2: Expand the offer

Once the prospect has clicked on the “download” call-to-action button, the offer will expand and tell them a bit more about what you have for them.

Step 3: Lead capturing form

The prospect has acted on the last step and decided that they would like to take you up on your offer. The prospect now needs to complete a form with some basic details in order to get the offer.

Step 4: The success page

In the last step, the prospect has now converted into a new lead, and you have gained their information. You have to now supply the free coupon or lead magnet that you have promised them.

That’s it – how simple was that!

This whole process takes place in less than a minute, and with billions of people using Facebook every day, you can only imagine how many people you could reach with your Facebook Lead Generation Ad, and then convert them into new leads.

I am about to show you how to do this, step by step, for your own business.

Keep reading…

What will you learn from this blog post?

By following the basic steps which I have created for you in this blog post, you will have your first Facebook Lead Generation Ad up and running in no time, and start gaining new leads for your business even faster.

Great let’s get the ball rolling, and you are on the road to gaining your first batch of leads for your business.

Getting Started with Facebook Lead Generations Ads for Your Business

Before you go and start building your ads, it’s super important that you have a Facebook business page and full access to your Facebook business manager.

If you don’t have one yet, then stop right here, and read this blog post on how to create your Free Facebook business page, before you move on.

P.S. This is a vital step in this process, one which you cannot skip or leave out for later.

Next, you need to decide on what your end goal is.

Your end goal needs to align with your free lead magnet, let me explain why.

Let’s say I own a coffee shop, and I want to get more people to visit my shop, but I also want a way to remind them to keep coming back after they have come to my shop, ensuring I have repeated business from them.

And hopefully, people will bring their friends with them too next time, and so it will grow even more.

What are my goals then?

  1. My first goal is to get people to know about my shop, by using the ad ad
  2. Next, I will offer them an incentive, something enticing (free coffee or a slice of strawberry pie, to name some examples), to make them WANT to come to visit the shop and get the offer you promised
  3. But, in order to get the free cup of coffee (incentive), they need to give me some information
  4. Lastly, I will add the information to my email list for remarketing

As you can see, my goals are simple, benefiting both my new customers, as well as my own business.

So, I create awareness of my shop, then give something away for free, and then re-market to my leads and customers for repeat business.

And remember in today’s age it really is all about building lasting relationships. People want to work with people, not just machines.

OK, so let’s get started…

Step 1: Upload your current customers and research your perfect audience

Before you create your Facebook Lead Generation Ad, you will need to create your audience.

This is a very simple step. But if you skip this step, you will be marketing blindly to an audience that might not want what you have to offer at all, and you will basically be flushing your hard-earned cash down the drain.

If you are a start-up, then I recommend that you read my blog about creating your perfect audience using Facebook, which will help you get on track quickly.

But, for those businesses that already have some customers, this will work perfectly for you.

What we want to do is give Facebook an idea of what our perfect customers look like.

And how do we do this?

We upload our existing customer database into Facebook so that Facebook can work its magic.

Once Facebook knows what our existing customers look like, they will try and create something called a Look-a-like audience for us.

This means that Facebook has found people whose profiles look a lot like our existing customer’s profiles.

Creepy I know, but this works!

I do need to mention, that if your customer database is small, your data might not be a perfect match, but I will show you in another blog how this can still work for you.

Follow the steps in the video which I have provided, to learn how to do this.

Step 2: Create your lead magnet

What on earth is a lead magnet, and how will this help my ad?

Once again, this is a question I get 99% of the time while working with small to large businesses and helping them with their digital marketing strategies.

A lead magnet is something you give away, so in return, you can get information from a prospect.

So, there are different ways you can order a cup of coffee from Starbucks, but the different range of lead magnets that can be created, are almost endless.

Lead magnets

  • Email course
  • Info-graphics
  • Calendar or planner
  • Spreadsheet
  • A cheat sheet or list
  • eBook, guides, and whitepapers
  • Report
  • Video
  • Consultation (always a favourite)
  • Free quote or price estimate

This list can go on, and on for days… read more about lead magnets in this blog post


Ensure that your free lead magnet is relevant to what your final product or service is.

You don’t want to be giving away a free lead magnet and have the lead magnet be something like a free coupon for a cup of coffee when your product is a plumbing service.

In this blog, I am simply using a coffee shop as an example to help you understand how this process works.

You can really use any type of business for this type of ad.

My lead magnet is going to be one free cup of coffee, in return for my prospect’s information.

See the Facebook Lead Generation Ad below here:

As you can see, my image has a high-quality photo of what my prospect can expect from this offer, with well-designed text on the Facebook Ad image.


Do not fill your whole image with text, Facebook will stop your ad from running before you even get started.

I will recommend using to create your ad’s artwork if you don’t have Adobe Photoshop.

As well as use to download some FREE high-quality images if you don’t have any photos.

Next, let’s have a look at setting up the Facebook Lead Generation Ad in your Facebook business manager account.

You should also have decided on what your FREE lead magnet will be and have it ready for your new leads.

Next, I will be taking you step by step through the process of creating your first Facebook Lead Generation Ad.

Instead of giving you one large amount of content to read, I thought why not do a short video course on this for you?

So, below here, you will find a full video that will guide you step by step through the whole process.

If you are wondering how much you should spend on your marketing budget, then I recommend checking out my Facebook Ads Budget blog post.

Step 4: Launch your Facebook Lead Generation Ad & locate your new leads

So, before we carry on…

I would like to say a very BIG…


If you have reached this section of the blog post, then you should have it all in place and should be ready for your launch.

Before you push the GO button, I need to mention, that there is a right time and a not-so-right time to launch your Facebook Lead Generation Ad.

This is rather important, especially if you want to get the maximum return on investment of your ad!

I want you to set the ad to start at 12 am for the following day.

So, if you have built your ad today, then you should schedule the ad to start tomorrow at 12 a.m.

This will ensure that your ad runs a full 24 hours, and gains data from early in the morning, till late at night.

I know it’s a bit strange, but I have seen a better return on my Facebook Advertising when I run ads from 12 a.m., instead of just some random time.

So, where on earth do you find your new leads?

In the early days, when this new marketing tool was launched by Facebook, it was almost impossible to find your leads in the Facebook business manager.

But as time went on, and Facebook decided that this new marketing tool was working, they eventually made it a lot easier to find your leads once they had been converted.

Below you will see an image, and some basic steps on where you should go to find them, you would have also noticed that I showed you where they are in my video.

Give yourself a big High-five!

Also, give the ad some time, I would recommend at least 24 – 48 hrs before expecting some form of traction.

If you find that you are not getting any leads in, then your strategy could be a problem.

Our team at RAS Digital Marketing can help with that. Click here to get your free digital marketing strategy.

While you wait for your first couple of new leads to come in, I recommend reading my blog post on Do Facebook Ads Really Work?

It’s a great read and you might learn something extra from it.

Your challenge

Create a lead generation campaign that offers a valuable incentive, such as a free e-book, white paper, or webinar, in exchange for contact information.

Use targeted social media ads, email marketing, and landing pages to promote the offer to your target audience. Make it easy for prospects to submit their contact information and follow up with personalized, timely communication to nurture the lead.

Track and measure your campaign’s success using analytics tools and adjust your strategy as needed to optimize results.

Remember to focus on providing value to your prospects and building relationships, and the leads will follow.

If you need assistance with Facebook Lead Generation please click on this link and make contact with us.

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