How to Create Winning Facebook Ad Banners, That Actually Work
We ran an A/B test to over 100 000 people on Facebook, and tested something as simple as the colour of our call to action button, to see if just the colour of the button would increase people to sign up.
Amazingly, by changing just the colour from green to orange, we had an increase of over 5% in conversions. After that, we pretty much started testing everything in our ads.
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Winning Banner Tips
So, if you’re looking to create a winning Facebook ad banner that actually works, I recommend following the tips bellow, as this has come from years of testing, and it really works:
- Use colours that stick out, stay away from blue, or any colour that is the same as Facebook’s platform
- Make sure that the image you are using, is of someone or something that relates to what your offer is
- Also, if your going to use an image with a person on it, try not to have the person in the image look directly at the person browsing the ad, we found that people find it creepy in an ad and you will get less engagement
- Try to use very little text in your ad’s image, or if you are going to do so, stick to the Facebook 20% rule
- Use an image that is eye catching, something that makes people stop and actually look and read your ad
- Don’t use boring images that everyone else uses, the aim here is to stand out from the rest
- Be creative
Remember that your image is the first thing people will see when browsing their Facebook news feed, so make them stop and look.
If you follow the steps that I have explained to you, then you will be surprised at what this could do for your Facebook advertising.
And please, keep testing, run A/B tests with your image and test different things in your ad’s artwork.
If you have any questions, please feel free to use the comment section below here. I will reply to you in this microblog.
This video series has been filmed by Baker Brothers Studios