How to create a Facebook business page the right way
If you don’t have a Facebook business page for your business, you are losing out on reaching millions of new customers for your business!
And if you think a Facebook business page is only for some businesses, then guess again…
Facebook can be used in so many more different ways than just for marketing.
You could use it to communicate with your existing customers, through a community that is connected to your Facebook business page, where you can also offer dedicated support for customers.
This list can go on for days…
Right now, statistics on Facebook show that more than 2 billion people are currently on Facebook, and this number is growing constantly.
If you want to read more about Facebook statistics, then you can do so at Sproutsocial.
In this post I want to show you, not only how to create a Facebook business page for your business, but how to do it the right way.
I have seen so many Facebook business pages out there, where small and big businesses have opened pages, but they are not getting any traffic due to the way they have setup their pages, as well as the incorrect way that they are running it.
Setting up your Facebook business page the right way, could take you about 45 min by using the information I am about to share with you in this post.
So, let’s get this show on the road.
Scroll down and read more on how to create or edit your existing Facebook business page the right way.
Step 1: Creating your Facebook business page
To open your Facebook business page, you will need to go to Facebook Business, you can click on this link to go directly there, then click the small “drop down”, and the Create a Page will come up. Also note that you should be logged into your personal Facebook page when doing so.
Click here for Facebook business: https://www.facebook.com/business/pages
Step 2: Select the type of Facebook page you want to create
You need to now select “next”, if you are creating a Facebook business page, or a Facebook community, or a public figure page.
For this exercise let’s go with the Facebook business page, so click on the “Get Started” button. See the instructions in the image below.
Once you have selected the “Get Started” button, you will be asked to complete some basic information.
Ad in your business name, what category your business will be categorized in, as well as your business address.
You can also select to “hide” the business address if you don’t want it to show up on your page.
Once you have completed all the needed information, you can now click on the ‘continue’ button at the bottom of the page. You will then be taken to your new Facebook business page.
Congratulations, that was not so hard was it?
Step 3: Optimizing your Facebook business page the right way
In step 3 you are going to need to do something very important. Please note this simple, yet very important step, is where most people who open Facebook business pages go wrong.
You are going to want to change your username. This will help Facebook, and people searching for ‘what you do…’, find you a lot easier. This has got to do with ‘keywords.’ Very Important!
Let our team at RAS Digital Marketing, give you a hand setting up your Facebook business page, our team will also supply you with a Facebook marketing strategy to help you gain more customers. Click here to read more about this offer.
When you create your Facebook business page, your URL at the top in the search bar will look something like the image below…
We need to change this, and I will show you how.
Can you see the long number at the end?
What we want our page to have is its own dedicated username, and not some long Facebook ID number. See the correct example in the image below here.
So, how do we change our Facebook username?
First you need to navigate to your “About Us” tab, located to the left of your page, click on it.
Next, you will see, in the middle of your page, what your current user name is. I want you to click on Change Your Username. You can come back later and update all the other outstanding information, let’s just do this first before we move on.
Cool, now that you have located the Facebook username change section, and you have clicked on it, you will now be asked to change your username.
When adding a username, all names might not be available, so you might have to be a little creative with your username. Just remember that your “keywords” should always be inside of it.
As you can see in the image below, I have used my keywords (Digital + Marketing + Strategies + Projects)
Step 4: Changing your Facebook profile image and your cover photo with the correct sizes
Facebook’s image sizes are constantly changing, and it can be a real challenge to keep re-adjusting all your photos to match the sizes that Facebook is looking for.
I will recommend using Canva.com to help you create and cut your images to the right size. You can read more about using canva.com for your branding, in my branding blog post.
Let’s have a look at your “profile image” size first
At this moment Facebook is accepting a profile photo of 170 x 170 px, but I have found that if I create an image of 500 x 500 px, and then “scale” it down when I upload it to Facebook, I still get a great quality photo.
To change your Facebook business page profile photo, navigate to the profile photo, and click on change photo.
Next, let’s do the Facebook business page “cover” photo size and upload
Your cover photo is like your main billboard. This large piece of “real-estate” can really help your Facebook business page build brand awareness, as well as get people to ‘act’ on your call to action under the banner.
Let’s upload your Facebook business page cover.
So, to help you get the size right and help you to design a beautiful Facebook cover image, remember to use Canva.com, which is a free online system, and can make your life so much easier!
What should the size of this cover image be?
Right now, Facebook has allowed us to use a cover size of 820 x 312 px, so, navigate to your canva.com account and cut this image to those sizes. Then click on the ‘upload new cover image’ in your Facebook page. See image below.
Once you have uploaded your profile photo, and your cover photo, your page should start to look something like the image below. But hang on, we are not done yet!
Step 5: Completing all your Facebook business page information
Next, you are going to add in all the missing information to your Facebook business page, from your website link, to your about us information, your business contact number, and address, etc
The more information you give Facebook about your business page, the better your page will do, so please do not skip this section.
Let’s have a look at your Facebook story first.
In this section I want you to add in your story. You could use the same information that you have on your website. ONE key thing to remember, is that you should use your keywords in your content.
Using your keywords in as many different places in the content as possible, will really help your Facebook page to reach more people. This is extremely effective and so many people skip this part.
Navigate to your “about” page, and you will find the “Our Story” tab. Click on the link and update your Facebook story section. Do not forget to add in your cover image. You can design a new cover image for this section if you want to, or use the same one that you’ve designed for your front page.
If you find yourself struggling to locate the right keywords, and need a digital marketing strategy that could bring you in thousands of new leads and customers, then come checkout out our free digital marketing strategy and consultation we have to offer.
Next let’s do your short Facebook page description.
I know that I am sounding like bit of a broken record here, but this short description is VERY VERY IMPORTANT!
I have worked with a lot of small businesses that have not added in their Facebook short descriptions, and then they wonder why people are not finding their Facebook business pages.
So, to understand why this is so important let’s have a look at the Google search engine quick, and I will explain it to you.
When people use search engines like Google, Bing or Yahoo and type in your business name, or even what you do as a business, one would like to at least start to rank in the search engines. But if we don’t add in our Meta descriptions and keywords, the search engines will not know who we are, or what we do as a business. So how can they display our Facebook business page to people if they don’t know what we do!
Below I have added in a quick search for The Learning Tree Facebook business page, you can see how it displays in Google’s search engine.
Next, I want you to navigate to your “About Us” section in your Facebook page, and complete this step. Remember to add in your keywords, as you can see in the image above, it shows where your keywords will display in the search engines, I have marked them with an orange block.
Now that you have added in your “About Us” in your Facebook business page, we are going to look at the Facebook “Call to Action” button for your Facebook business page.
Step 6: Adding your Facebook business page’s “Call to Action”
Every Facebook business page comes with an option to add in a “Call to Action”, for short, known as your CTA.
CTA’s are buttons that allow your prospects to contact you, sign-up for a free offer, or even call you. There are a wide range of different options you can choose from. I personally like to send people to a dedicated website page known as a landing page, that helps our businesses gain new leads and customers click here to view our landing page.
So, next I want you to locate your “Call to Action” button, and pick what you would like your prospects to do, when they land on your Facebook business page.
See image below on where to locate this button from.
Next, select what action you would like your prospect to take when they land on your Facebook page.
Once you have completed this step, you should test your button before moving into your next step of this process, making sure it actually works.
Step 7: Picking the right template for your Facebook business page
Next you are going to want to select a template for your Facebook page. This will change the layout of your page a little. It helps the user experience of your page, in a more user-friendly way that relates to what you do as a business.
Navigate to your Facebook settings tab, which can be found at the “top right-hand side” of your Facebook page. See image below on where to go.
Once you have clicked on your Facebook settings tab, you will now see a page from where you can click on the “Templates” and “Tabs”, to the right-hand side of your page.
Next click on the edit button you see in the image above, you will see a “popup”, that will give you different options from where you can select the different layouts.
Select the industry and layout that fits your business best.
Your Facebook business page should really be coming along nicely by now. You are on the right road to have a Facebook business page that has been setup in a way that can be found by prospects, who are interested in what you have to offer.
But wait, we have one more step to do…
Before we can invite any of our friends to come and see what we have created, we need to first post some content.
Let’s not invite them all to come like or follow our “empty” page!
Therefore, in our last step for this Facebook business page post, I will show you how to use other businesses or people’s content, on your own page, before your friends come to visit your amazing Facebook business page.
Are you excited?
And all this you did by yourself, well done!
Step 8: Posting content to your Facebook business page
You might find yourself wondering…
Now what, I don’t exactly have any content right now, what should I do?
You can use your own content if you have some. You can post a quote, or link to your website, but let’s just say you don’t have ANY of that type of content right now… Take a deep breathe and let’s go!!
So, what I want you to do is this…
Find Facebook business pages, or websites that are in the same industry as you are, and copy their URLs, and post it on your own Facebook business page.
Trust me, they will love you for doing this!
By doing this, you not only help them to grow and reach more people, but this will give your friends and followers something to look at, while they decide to follow your page. So why not give them something interesting to look at!
I will recommend that at a later stage, you start developing your own content, so that you can direct traffic to your own website, instead of to other businesses, but for now it’s OK.
In the image below, I will share a post from my personal Facebook page Jean-Pierre Ras, to give you an example.
As you can see, all I did was copy the Jean-Pierre Ras URL link from a different page, and place it into the “Create a Post” section of my Digital Marketing Project’s Facebook page. I gave it about 10-20 seconds to automatically add-in the image. Then I added in a short write-up about this page.
Once that was done…
I hit the publish button, and it was done!
BOOM! How easy was that!?!
Next, I want you to do this for your own page, add in at least 5 – 8 posts to your news feed, then go and invite your friends and family to follow your page.
See the image below on where to invite your friends and family to your page.
Congratulations, your Facebook business page is now ready to rock and roll!
So, in this blog post you learnt how to create your Facebook business page, and how to add in your username to make your page look more professional.
You also learnt how to upload the right size of images for your cover and profile photo.
At the same time you learnt how important your “About Us” content is, to help your page to be found by search engines.
If you have any questions about this post, please feel free to leave me a comment at the bottom of this page in the comment section, and I will try and help you out where I can, with some advice regarding Facebook business pages.