Category Brand Marketing

Brand Awareness Is the Key to Business Success

Brand recognition

Learn how to create brand awareness and positively impact your marketing efforts, customer perception, top-line profitability and revenue. Brand awareness background Have you ever heard people refer to themselves as “Apple Fans”, “Nike Fan”, “Starbucks Fan”, Springbok Fan”, “MacDonald Fans”…

Brand Damage Going Viral

Damaged Brand

This is a perfect example of how terrible customer service for an airline results in a PR nightmare and horrific brand damage. We want to show you how Dave Carroll, the man who became a YouTube sensation after he wrote…